Are Whiteboard videos actually useful for your business?

Whiteboard videos enable users to create professional looking videos. These are the most efficient and entertaining way of depicting information. Whiteboard videos are the innovative way of advertising and marketing your products and services. As compared to other advertising methods, whiteboard videos are highly cost efficient.

Whiteboard videos are distinctive and look highly professional as compared to the regular slideshow presentation. Whiteboard videos helps in communicating with your targeted audience in better and efficient way. Following are just a few benefits whiteboard videos have for your business.

Cost efficient

Whiteboard videos are cost-efficient way of getting your message out to prospective customers visually. Compared to other methods for branding or demonstrating your product or services, whiteboard videos are highly cost-efficient method of all.

Can be used anywhere

Whiteboard videos provide high flexibility of marketing as these videos can be placed anywhere. They can be used on homepage or on any other page of your website for marketing or promoting your brand. These videos can be used for specific pages according to the need.


Due to effective script and animation, these videos are fun to watch and have high impact over prospective customers. These type of videos are highly memorable. When your customers will remember your video, then they will remember your products and services.

Explains business and improves sales

One of the most important reason for including whiteboard videos is to explain your business to your targeted customers and to increase your sales. Whiteboard videos help in building credibility and trust amongst your prospective audience by making them understand what your business is all about.

Visual message stays for longer

Visual communication is highly effective for passing on information as it is more easily retained for a longer time duration. As compared to written information, visual information easier to go through.

Such videos take advantage of its short format as they capture the attention of their target audience easily. With whiteboard explainer videos, your viewers will not only get information but will also receive solution to their problems.

Why your business must incorporate videos in this digital age?

Videos are one of the most important converting medium when it comes to digital marketing. It is the easiest way to communicate and convey your message to your prospective audiences. Video marketing is cost effective and efficient method of marketing your products and services.

There are various benefits of incorporating videos in your business which are stated as follows:

Enhance search results

Using videos for businesses increases the chances of ranking higher in search results. Mostly videos receive high ranking in the search engine and this would help in bringing prospective customers for business.

Customer engagement

Video takes advantage of all the engagement factors through which you can demonstrate products and services of your business. One can highlight benefits to engage prospective customers through these videos.

Brand building

Video plays vital role in building brand of your business. It not only tells about the products or services offered but it also portrays the brand image of your business.

Builds credibility

People usually go for the products or brand that connects with them efficiently. Through videos, people gets connected easily to the brand and this leaves an imprint of brand in their minds.

Videos live forever

Videos stay online and get found easily through search engine. Videos give results for a very long time. Depending on the quality and relevancy of a video, google ranks it on search engine.

In this digital era, videos are becoming the new source of communication and marketing activities. Some of the examples which can highlight the above point and can be used for gaining benefits in business are:

Video customer testimonial

Nothing is more fascinating than to listen and watch your customer praising your products and services and explaining how you helped them to meet their goal with your business.

Video success stories

These types of videos are delivered as stand–alone types of marketing materials for promoting brand and is grouped with other customer success stories. It´s an interview format of video witch runs for 1-2 minutes of time span.

Product presentation and demonstration

These types of videos are typically employed before the buying process begins so as to give customers an idea or review of products or services they would be receiving.
Videos are the best way to interact with your prospective clients and creating brand credibility amongst them.

Increasing audience attention through animated videos

Animated videos are one of the most important and effective method of gaining attention of prospective customers. Animated videos can be used to conveniently highlight your point. It´s very difficult to keep your customers engaged unless you try innovative means of communicating with them.

Animated videos are more impactful as compared to other videos. They are eye-catching and attention grabbing and can bring you tons of traffic purely from word of mouth publicity. Animated videos are lively and flexible. Here´s why animated videos are so effective in increasing and gaining audience attention:

Transport viewers to an imaginary world

Once you have decided the feel, look and tone, then represent your message with an effective animation. The asset created–characters, background, props, etc. should be according to the demand of your story. Music and sound can be used as the great way of highlighting what you want to emphasize.

Present complex information in simplified manner

Animated videos can be best used in business while explaining complex information through graphs, charts and screenshots. People mostly prefer visual presentations as compared to raw data. People retain more from these types of animated presentations.


Animated videos can also be uploaded on your website. You can use these videos on your home page or for services or for landing pages. Links to videos can be used in your email signatures or conferences or client meetings.

Enhance engagement with digital channels

Animated videos can be used to share benefits of products/services that you are offering with your prospective customers in an attractive manner. An animated video decreases the chances of people bouncing back from your webpage. If content is compelling than people will stay more on your page and chances of conversion also increases.

Potential to go viral

Simplicity of these videos make them go viral. Animated videos are more likely to get shared and liked by people of all age groups. Animated characters and storytelling creates a lasting imprint on viewers.
Market is full of competitors and what makes you stand out is the way and kind of content you present. Animated video content is worth putting on your webpage.

Importance of videos for marketing your products

Conventional marketing methods are not enough to fight tough marketing competition and to make your brand stand out from others, you need to adapt new marketing techniques. Gone are those days when a simple advertisement was more than enough to get good sales.

Having a video for your business can create a big difference. Videos can help in improving your marketing strategies for any product or service. They help in driving traffic and sales by promoting and demonstrating the products, services and benefits customers will be getting.

Including videos in your marketing strategy can help you to attract and better engage prospective clients.
Is your website not appealing enough and bounce rate is shooting through the roof? Adding a video to your home page can change this.

Following are just a few reasons why videos are important for marketing products.

Increase user engagement

Including videos on your website increases user engagement with your brand. It is observed that people usually stay for longer time on a webpage if it consist a video. Make sure that video posted is not too long. Keep your video short but informative.

Explains products and services

Have a video for describing and promoting your products or services instead of placing a written copy for them. People connect easily with visual content as compared to long text and remember the same for longer time. A short and concise video with complete and clear description of your products and services can make your potential customers to do business with you.

Videos are social media friendly

Share videos on internet over social media channels as they help in bringing traffic to your website. Many people use social media these days, so it can become great advertising tool. Video sharing over social media is cost efficient method of marketing your products over social media.

Stand apart of competition

Competition is everywhere irrespective of the industry you work in. Having a video for your business provides a competitive edge over the other businesses. Videos are the most convenient and easy way to build credibility of your business and drive in high traffic over your website.

Most businesses have a difficult time creating right image when comes to public relationships. Videos give personal touch to your brand which helps in improving public relationships.

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